It is challenging to find a copywriter who understands technology. It is tougher still to find a writer who can convert your tech data into persuasive marketing content. With the dismal predictions of worldwide IT spending, it is critical for you to find someone with these traits. I have these traits, I can help you innovate your B2B technical marketing and meet your goals.
My Experience As An IT Professional
I have 20 years’ experience in the IT industry in both the public and private sectors. I held positions ranging from desktop support to project management. As an IT pro, I had to prepare white papers, briefings, and other documentation. I tailored documents for different audiences and technical skill levels.
I Know Your Prospect Because I Used to Be One
Understanding your target audience is essential if you want to communicate with them. I know your prospect and can connect with them because I used to be in their position. I know their pain-points when it comes to researching, selecting, testing, and deploying new technology.
As an IT pro, I followed the same protocol they do to deploy and integrate new systems. I researched and evaluated hardware and software from a variety of vendors. I wrote and conducted the same types of briefings and reports to senior leaders.
I know what they are looking for and need to make large technology purchases. IT pros need information about your technology to make their decision. Let's work together and leverage my experience. Working together, we can produce the rich content they require, when they need it.
My past projects include:
Certs From My Hands-On Days
MCSE - Microsoft Certified Systems Engineer
How I Got From IT to Here
My passion got me here. Passion for technology and fixing things led to my career as an IT professional. The same passions led me to my new career.
As an IT pro, I identified, analyzed, and developed solutions for complex issues. Each step has one thing in common with the others. Timely, accurate information is vital.
When researching for a project, I noticed that it was difficult to locate the information I needed. Finding it was not the issue, the amount of data a search engine provides is staggering. The problem was one of usefulness. I had to go through much chaff to find a few kernels of wheat.
Your prospects face the same issue. I know their frustration when they search for solutions and don’t’ find them. Rather, they discover content that focuses more on marketing than problem-solving.
I decided to fix this by combining my passion for technology with my nature to fix things. I would write the type of content I wanted to find when I did my searches. By doing so, I could make things easier for my former colleagues.
American Writers and Artists, Inc.
I am a B2B copywriter trained by American Writers and Artists, Inc. (AWAI). Some of the biggest names in copywriting prepare and conduct their training. Clayton Makepeace, Mark Ford, Bob Bly and Nick Usbourne are just a few of the notables that write their material.
AWAI Memberships, Courses, and Training
In the spring of 2015, I found a HubSpot Marketing post about Inbound Marketing. I was amazed by how close it dovetailed with my personal philosophy. I researched it, and the more I read, the more it convinced me. Imagine that. We shared the same goal of giving the prospect useful content. An added benefit is how everything I learned from American Writers & Artists, Inc. ties right in.
The rest, as they say, is history. I studied and passed the HubSpot certification exam. I am now an enthusiastic proponent of Inbound Marketing. I thoroughly enjoy helping prospects answer questions and find solutions.
HubSpot Academy Courses & Training
“I have worked with Mr. Weeks for nearly a decade. He is the total package; a 100% professional. I knew that if the job had to get done, Ray was one of the go to guys to get it done. He comes highly recommended in my book.”
He routinely took complex concepts and make them easily understood by customers and management, which made him my first choice for time sensitive and important projects.