Get B2B Tech Leads
Even If Tech Spending is Flat
The opportunity seems to be there. Today, many businesses are using software and hardware that is reaching EOL. Some are using technology that is past EOL. Way past. Take a quick look at NETMARKETSHARE. Almost 11% of the of the desktop market share is running Windows XP. Microsoft stopped supporting that operating system two years ago.
The need is there, and you have the tech and expertise to deploy it. Why aren’t prospects beating down your door? There are two main reasons, money and message. First, money is tight. Second, your message isn’t getting through.
The Money ...
The Message ...
Yes, the Google and Marketing Dive figures vary. But, they tell the same story. Your prospects are finding and buying technology without input from sales and marketing staffs.
There is a possibility of a greener 2016. What? How can I say that? Especially after I said Gartner and SpiceWorks are reporting flat IT spending in 2016. Well, in the 2016 State of IT report SpiceWorks also stated that they expect technology end of life to influence tech spending.
Even though though experts project flat spending, there will be some. Getting your brand in front of the right people at the right time is vital. There are steps you can take to ensure you are noticed. Research your prospects. Find out everything you can about them. Don't neglect current or former customers.
By nature, people are social beings. You can start with online forums and social media. Meet them here, and ask what they need. Find out want and give it to them. Use blogs, white papers, case studies, or email campaigns to get your message out. Use their inclination for self-research to your advantage. You want them to use your content to solve their problems.
Our writer has a different perspective than most writers you would hire. He doesn't "know" your prospect by studying him. He knows him because he used to be in their shoes. He was an IT professional for 20 years. He worked himself up from desktop support to project management.
What does that mean for you? It means he speaks their language . He can relate to them. He shares their passion for technology and drive to keep things running. Passion? Technology? Words that are not often paired. It's an apt description of your prospects. They are passionate about their technology. Trust me; you do not make a career in a tech field unless you love your work. Ray shares that passion and drive.
How does it help you? He combines his background, passion, and drive with the proven strategy of Inbound Marketing. The net result is an Internet marketing strategist who speaks your prospects' language. You get access to a writer who knows how to write blogs, white papers, case studies, and other online content that resonates with your prospect.
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